WORLD READ ALOUD DAY – WHY READING ALOUD MATTERS

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On World Read Aloud Day, the 1st of February 2018, it is well worth our while to ponder on the countless benefits of such a simple activity. While children whose parents frequently spend time conversing with them, already have a head start, it’s only in books, newspapers and magazines that enriching vocabulary is seen. A child who hears these types of words has a giant advantage. Reading aloud also increases a child’s attention span, and when you read aloud, you’re whetting a child’s appetite for reading. Expecting your child to grow into being an avid reader is wishful thinking if they see no one reading at home. In an age where the average teen spends 90 minutes a day, sending text messages, it is absolutely vital to keep the habit of reading aloud, alive. There is evidence that we don’t remember information as well when we read it on a screen, so parents and caregivers have a huge responsibility to encourage a love of books and be that priceless reading role model. READ Educational Trust has a lifelong focus of promoting literacy in a country where 78% of Grade 4 learners cannot read for meaning in any language, according to the recently released PIRLS Study (Progress In International Reading Literacy, 2016). In this context, the ‘Read Aloud Magic’ sets, launched alongside Reading Matters, is a vital tool in encouraging reading aloud, at home and at school.

 

‘READ ALOUD MAGIC’ Sets Available Online! Each of three box sets contains 12 beautifully designed books filled with enchanting, adventure-filled stories set in Africa. These stories are all set in Africa, and revolve around children and animals discovering the world in which they live. Set A is suitable for children aged 4 to 7, while 5-to-8-year-olds will enjoy set B. Set C is aimed at children aged 6 to 9. These sets are a priceless investment, not only in terms of serving to build your child’s vocabulary, but as far as spending quality time with your little ones goes. Each set retails for R1500, and may be purchased via The Read Shop, on Takealot or directly from Reading Matters. Phone 087 237 7781, or 0800 11 65 35. Alternatively, feel free to e-mail readmat@read.co.za for further information or to order. Visit READ to find out more and join the conversations on: Facebook, Twitter and Instagram

WRITTEN ON BEHALF OF: READ EDUCATIONAL TRUST
BY: CH COMMUNICATIONS
FURTHER INFORMATION: CELESTE HEWETT
TEL: (011) 236 8655
FAX: 086 518 2177
EMAIL: celeste@chcommunications.co.za

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